NOTE: Additional 18% GST will be applied on programme registration
Programme Overview
Integrating your pricing strategy with your channel strategy is the key. What price to be put up on what channel, when and how smartly? Pricing is one of the most powerful tool that a hotel can use to drive revenue. This programme determines the constraints of the flat pricing, benefits of dynamic pricing, rate fencing for different market segments, and managing distribution channels including the negotiated pricing for GDS. This programme also looks at customers' perceptions of fairness regarding pricing policies.
Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
Hotel professionals looking at improving their revenue management and distribution knowledge and skills