Revenue management is a multifunctional process and not just restricted to rooms. While rooms constitute 70% to 80% of hotel revenue, other services in the hotel have potential too. Looking at the rest of the hotel services along with rooms and applying revenue management on total hotel’s revenue is the what Total Revenue Management is. In today’s complex global market revenue management helps in taking a strategic approach that enables hotel departments to collectively push the key levers driving profits and performance.
This programme provides the skills you need to maximise revenue of your hotel from various functions and departments including rooms, food and beverage, spa, etc.