Key skill for a revenue manager is the ability to price rooms correctly. In this training you will understand how to price, factors of pricing and impact of demand on pricing.
Topics Covered
Concept of Price
Evolution of Price
Pricing objectives & influencing factors
The Value Proposition of Dynamic Pricing
Price Discrimination and Product Differentiation
One price model v/s Variable pricing
Importance of Dynamic Pricing
GOPPAR - about & calculation
Ideal For
Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
Hotel professionals looking at improving their revenue management and distribution knowledge and skills