While MIS (Management Information Systems) is a necessity for all organisations, Market Segmentation allows you to target and market to a variety of consumer groups with different behaviour. You will learn about important reports for revenue and inventory management and various tools that are used to support the system along with market segmentation process and utilisation.
Topics Covered
MIS for Revenue Management
BigData
Hotels PMS Data
Internal & External Influencers
Market Reports
Demand Indicators
Steps in Market Segmentation, Targeting, and Positioning
Mass Market vs Market Segmentation
Customer Segmentation & Demand Controls
Customer Value Hierarchy
Evaluating Market Segments
Example Of A Hotel Market Segmentation
Ideal For
Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
Hotel professionals looking at improving their revenue management and distribution knowledge and skills