Trainers:

Geetika Bahri Jain (Lead Trainer & Founder)

Course Duration:

1 Day

Credit Hours:

2 Hours

Overview and Benefits

While MIS (Management Information Systems) is a necessity for all organisations, Market Segmentation allows you to target and market to a variety of consumer groups with different behaviour. You will learn about important reports for revenue and inventory management and various tools that are used to support the system along with market segmentation process and utilisation.

Topics Covered

• MIS for Revenue Management
• BigData
• Hotels PMS Data
• Internal & External Influencers
• Market Reports
• Demand Indicators
• Steps in Market Segmentation, Targeting, and Positioning
• Mass Market vs Market Segmentation
• Customer Segmentation & Demand Controls
• Customer Value Hierarchy
• Evaluating Market Segments
• Example Of A Hotel Market Segmentation

Ideal For

• Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
• Hotel professionals looking at improving their revenue management and distribution knowledge and skills

Important Information

Training includes:

• Tutorial and study material
• Certificate Of Completion
• Exam at the end of the course

Programmes covering this Course

This course can be applied to below programmes:

• Advanced Certification in Hotel Revenue Management and Digital Business
• Applications of Room Revenue Management
• Certification Programme in Total Revenue Management
• Specialist Certification in Hotel Revenue Management and Digital Business
• Key Elements of Revenue Management