This course is for all those who want to learn the art of attracting the customer in the trickiest market conditions in the online space. How digital means of promotion is helping hotels and other industries? What are the advertising options available and how to effectively work on those?
Topics Covered
Balancing Your Establishment’s Digital Marketing Presence
Digital Marketing - Need of the hour
Understanding the market & factors of attraction
Advertising Options
Cost Effectiveness
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Ideal For
Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
Hotel professionals looking at improving their revenue management and distribution knowledge and skills