Trainers:

Geetika Bahri Jain (Lead Trainer & Founder)

Course Duration:

1 Day

Credit Hours:

2 Hours

Overview and Benefits

This course is for all those who want to learn the art of attracting the customer in the trickiest market conditions in the online space. How digital means of promotion is helping hotels and other industries? What are the advertising options available and how to effectively work on those?

Topics Covered

• Balancing Your Establishment’s Digital Marketing Presence
• Digital Marketing - Need of the hour
• Understanding the market & factors of attraction
• Advertising Options
• Cost Effectiveness
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)

Ideal For

• Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
• Hotel professionals looking at improving their revenue management and distribution knowledge and skills

Important Information

Training includes:

• Tutorial and study material
• Certificate Of Completion
• Exam at the end of the course

Programmes covering this Course

This course can be applied to below programmes:

• Beginners Certification in Hotel Revenue Management and Digital Business
• Understanding of Revenue Management and Digital Business for Hotel General Managers
• Understanding of Revenue Management and Digital Business for Hotel Sales Professionals
• Customer Engagement through Digital Marketing
• Specialist Certification in Hotel Revenue Management and Digital Business
• Essentials of Electronic Distribution & Digital Marketing
• Digital Marketing and Electronic Media