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Designing an Integrated Digital Media Plan & Budget
Course Code: RX-AL-C17
Revxpert - Training Courses - Designing an Integrated Digital Media Plan & Budget
Course Duration:
1 Day
Credit Hours:
2 Hours

Overview and Benefits

This course is for managers wanting to understand how developments in social, local and mobile - SoLoMo - will impact the relationship between the three functions at the hotel. The session provides deep isight on how advanced digital media can be well utilised in the changing the face of hotel distribution, revenue management and marketing. After attending this you will be able to understand the key elements of a digital marketing strategy and interpret results.

Topics Covered

  • Data Analytics
  • Marketing technology - latest trends
  • Creating a digital marketing budget and annual plan
  • Integration of digital marketing into overall strategy and conversions
  • Social Media Optimisation (SMO)
  • Integrating SMO into revenue strategy
  • Mobile Media - Importance & Usability
  • Mobile web v/s applications

Ideal For

  • Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
  • Hotel professionals looking at improving their revenue management and distribution knowledge and skills

Important Information

Training includes:

  • Tutorial and study material
  • Certificate Of Completion
  • Exam at the end of the course

Programmes covering this Course

This course can be applied to below programmes:

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See all the ways you can Contact Us or submit your details below and we will get in touch with you!