This course is for managers wanting to understand how developments in social, local and mobile - SoLoMo - will impact the relationship between the three functions at the hotel. The session provides deep isight on how advanced digital media can be well utilised in the changing the face of hotel distribution, revenue management and marketing. After attending this you will be able to understand the key elements of a digital marketing strategy and interpret results.
Topics Covered
Data Analytics
Marketing technology - latest trends
Creating a digital marketing budget and annual plan
Integration of digital marketing into overall strategy and conversions
Social Media Optimisation (SMO)
Integrating SMO into revenue strategy
Mobile Media - Importance & Usability
Mobile web v/s applications
Ideal For
Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
Hotel professionals looking at improving their revenue management and distribution knowledge and skills