Trainers:

Geetika Bahri Jain (Lead Trainer & Founder)

Course Duration:

1 Day

Credit Hours:

2 Hours

Overview and Benefits

This course is for managers wanting to understand how developments in social, local and mobile - SoLoMo - will impact the relationship between the three functions at the hotel. The session provides deep isight on how advanced digital media can be well utilised in the changing the face of hotel distribution, revenue management and marketing. After attending this you will be able to understand the key elements of a digital marketing strategy and interpret results.

Topics Covered

• Data Analytics
• Marketing technology - latest trends
• Creating a digital marketing budget and annual plan
• Integration of digital marketing into overall strategy and conversions
• Social Media Optimisation (SMO)
• Integrating SMO into revenue strategy
• Mobile Media - Importance & Usability
• Mobile web v/s applications

Ideal For

• Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimising revenues and integrating it throughout the company
• Hotel professionals looking at improving their revenue management and distribution knowledge and skills

Important Information

Training includes:

• Tutorial and study material
• Certificate Of Completion
• Exam at the end of the course

Programmes covering this Course

This course can be applied to below programmes:

• Advanced Certification in Hotel Revenue Management and Digital Business
• Understanding of Revenue Management and Digital Business for Hotel General Managers
• Customer Engagement through Digital Marketing
• Specialist Certification in Hotel Revenue Management and Digital Business
• Essentials of Electronic Distribution & Digital Marketing
• Advanced Digital Marketing for Hotels