The general manager in a hotel is a key position. In the age of total revenue management GMs are expected to optimise revenue from all of a hotel’s available revenue streams, including rooms, food and beverage, spa, etc. Commissioned to oversee entire hotel operations, GMs are well positioned to help their hotel drive profits by fulfilling a strong culture of revenue management. Because of this unique ability to align team goals for the entire organisation to work together for maximising demand and optimising revenue, it has become pivotal for GMs to be fully comfortable with revenue management and digital business techniques.
It has been observed that many general managers are uncomfortable with the process because they simply do not fully understand it. The typical career path of a general manager starts in operations, and grows up to the top over a span of 10-20 years. Although most skills are acquired on the job over time, formal training on critical and upcoming subjects can help GMs become better leaders.
The discipline of revenue management has morphed over time with many new systems and programmes available. This programme will help you stay updated with changing scenarios, covering all important aspects of revenue management, electronic distribution and digital marketing that are necessary for a hotel general manager to get trained on.