In hospitality industry, revenue management, digital marketing and electronic distribution processes continue to evolve and converge. The demands placed on hotel organisations from this ever-changing environment are challenging to manage. This Specialist Certification gives an in-depth understanding of these business processes that are required to optimise hotel’s profitability and are up to date with the latest industry trends. This full programme gives you a thorough grounding in Total Revenue Management, Electronic Distribution and Digital Marketing practices.
This programme consists of 20 instructor-led courses that are covered in 40 weeks ( 2 days a week). Attending all the courses in this programme will earn you a specialist certificate in less than five months, spending about three to five hours per course.