Integrating your pricing strategy with your channel strategy is the key. What price to be put up on what channel, when and how smartly? Pricing is one of the most powerful tool that a hotel can use to drive revenue. This programme determines the constraints of the flat pricing, benefits of dynamic pricing, rate fencing for different market segments, and managing distribution channels including the negotiated pricing for GDS. This programme also looks at customers' perceptions of fairness regarding pricing policies.