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MIS & Market Segmentation
Course Code: RX-AL-C6
Revxpert - Training Courses - MIS & Market Segmentation
Course Duration:
2 Days
Credit Hours:
3 Hours
Enroll Now for ₹ 4,000

Overview and Benefits

While MIS (Management Information Systems) is a necessity for all organizations, Market Segmentation allows you to target and market to a variety of consumer groups with different behavior. You will learn about important reports for revenue and inventory management and various tools that are used to support the system along with market segmentation process and utilization.

Topics Covered

  • MIS for Revenue Management
  • BigData
  • Hotels PMS Data
  • Internal & External Influencers
  • Market Reports
  • Demand Indicators
  • Steps in Market Segmentation, Targeting, and Positioning
  • Mass Market vs Market Segmentation
  • Customer Segmentation & Demand Controls
  • Customer Value Hierarchy
  • Evaluating Market Segments
  • Example Of A Hotel Market Segmentation

Ideal For

  • Managers and Executives in Rooms Division, Sales and Marketing and General Management with the responsibility of optimizing revenues and integrating it throughout the company
  • Hotel professionals looking at improving their revenue management and distribution knowledge and skills

Important Information

Training includes:

  • Tutorial and study material
  • Certificate Of Completion
  • Exam at the end of the course

Programmes covering this Course

This course can be applied to below programmes:

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